Cover of: Marketing Communications | Philip J. Kitchen Read Online

Marketing Communications Principles and Practice by Philip J. Kitchen

  • 361 Want to read
  • ·
  • 90 Currently reading

Published by Int. Cengage Business Press .
Written in English


  • Business communication & presentation,
  • Sales & marketing,
  • Marketing - General,
  • Communication In Business,
  • Marketing Management,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Business & Economics / Marketing / General

Book details:

The Physical Object
Number of Pages534
ID Numbers
Open LibraryOL8630217M
ISBN 101861521960
ISBN 109781861521965

Download Marketing Communications


Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible/5(46). Marketing Communications Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Professional Diploma Programme, in addition to being a Fellow of the CIM. Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory 5/5(2).

Dec 18,  · John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world John Egan. Book Marketing is a Fulltime Challenge that Successful Authors Trust to a Top Book Publicist like Scott Lorenz Book Marketing Strategy In a typical book marketing campaign, Westwind Communications targets book reviewers at magazines, newspapers and electronic media across the United States. Since our contacts in the media are exceptionally good. Marketing Communications marketing In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. Covering different areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing, this book is intended for undergraduates and postgraduates studying for a marketing degree or qualification. It presents the theory and practice through a range of case material and vignettes/5.

JKS Communications. 5. Book Marketing and Author Branding. Your publishing date is coming up, and you want to partner with an experienced team for full-scale book marketing and author publicity. Books Forward will tailor a campaign for YOU – planning around your upcoming releases, long-term goals, overall brand and. Jan 23,  · In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read $ Books Marketing And Promotion - Authoramp is an UK based book pr agency that has years of experience in promoting books, managing book marketing campaigns, promoting books online and is the best among other book promotion companies. Marketing Communications examines the subject from various perspectives, and discusses the strategies that a marketer can use while interacting with different stakeholders through marketing communications mix elements like advertising, sales promotion, personal selling, public relations and direct marketing. The book also highlights the need.